Privacy Policy

Quick Data Summary

1. Information We Collect

Personal Information You Provide Directly

We collect personal information that you voluntarily provide to us when placing an order, registering an account, or reaching out to customer support, including:

• Full Name, billing, and shipping addresses
• Email address and telephone number
• Account credentials (including login usernames and encrypted credentials used to verify identity)
• Order history, purchase details, and transaction records
• Warranty Registration Information (used to map frame serial numbers to corresponding proof of purchase)
• Warranty Claims & Support Requests (such as photos, video clips, or correspondence submitted for troubleshooting)
• Support Tickets, live chat transcripts, and customer service communication records
• Product reviews, ratings, and customer-generated feedback

Information Collected Automatically

When you navigate our website, our servers and integration partners collect structural metadata regarding your hardware and site usage:

• IP Address, approximate geographic region, and Internet Service Provider (ISP)
• Browser details, device profiles, and operating system specifications
• Site navigation records (pages viewed, duration, referral pathways, and shopping cart actions)

2. Legal Basis & How We Use Your Information

Depending on your geographic location, we process your personal data under the following legal foundations:

• Consent: You have given us clear permission to process your data for a specific purpose (such as newsletter subscriptions or SMS alerts).
• Contract Performance: Processing is necessary to fulfill our obligations to you, including completing transactions, setting up your customer account, and scheduling vehicle shipping.
• Legal Obligations: Processing is required to satisfy financial, tax, customs, and commercial business regulations.
• Legitimate Business Interests: Processing supports our core operations in ways that do not override your privacy rights (such as site performance optimization and transactional risk screening).

Primary Purposes of Data Use:

• Fulfill your online purchases, coordinate shipping, and issue invoices
• Send transactional updates, shipping notifications, and carrier tracking links
• Provide customer support, address warranty claims, and manage internal support tickets
• Analyze website performance, troubleshoot errors, and improve layout configurations
• Identify check-out security anomalies, support fraud prevention, and secure user transactions
• Deliver relevant newsletters, marketing communications, and SMS updates (strictly subject to your opt-in consent)

3. Payment Processing Security

Financial transactions are routed directly through accredited third-party payment gateways. Supported methods include:

• Stripe
• PayPal
• Klarna
• Shop Pay

These entities comply with the Payment Card Industry Data Security Standard (PCI-DSS). SLDBK does not collect, view, or store raw credit card numbers or raw payment authentication keys on our database servers.

4. Fraud Prevention & Risk Screening

To safeguard our checkout processes and prevent unauthorized activities, transactions may be assessed by automated fraud-analysis tools. These reviews are designed solely to evaluate risk and include:

• Address Verification Services (AVS) to verify billing information matches cardholder records
• Device Identification to flag patterns linked to unauthorized access or bot activity
• Transaction Risk Analysis to detect payment anomalies and minimize chargeback risks

5. Cookies and Analytical Trackers

We use cookies and tracking pixels to evaluate website usage patterns and improve navigability. We classify our cookie structures as follows:

• Essential Cookies: Necessary to operate core website functions, including user sessions, cart management, and checkout processing.
• Functional Cookies: Retain your localized settings, currency choices, and regional preferences.
• Performance & Analytics Cookies: Measure website speed, technical diagnostics, and user navigation paths. We use Google Analytics and Microsoft Clarity for these metrics.
• Advertising & Retargeting Cookies: Delivered via third-party advertising partners to coordinate relevant campaigns on third-party platforms. These include Google Ads Conversion Tracking, Meta Pixel, and TikTok Pixel.

Consent and Control

Where required by law (such as the EU ePrivacy Directive), we will request your consent via a cookie banner before placing non-essential cookies on your device. You can choose to configure your browser to reject cookies or alert you before accepting them. Disabling cookies may limit access to specific features of our online store.

You may update your cookie preferences at any time by accessing the Cookie Settings link available on our website (where applicable).

6. Third-Party Service Providers

We do not sell your personal data. We share relevant data only with trusted partners necessary to operate our services, except where required to fulfill orders or comply with legal obligations. Examples include (but are not limited to):

Our service partners are bound by confidentiality obligations and are prohibited from using your data for alternative commercial purposes outside of the services they provide to us.

7. Data Security Architecture

We implement physical, administrative, and digital safeguards designed to protect personal information against loss, unauthorized access, or modification. Our protocols include:

• SSL/TLS encryption protocols for data in transit across our platform
• Integration with certified, PCI-DSS compliant payment providers
• Administrative access logging, secure permissions, and multi-factor authentication (MFA) for our internal administrators
• Vulnerability monitoring, secure firewalls, and hosting standards

While we use industry-standard practices, no digital network or transmission is entirely impenetrable; therefore, we cannot guarantee absolute data security.

8. International Data Transfers

Because we operate globally, some of your personal information may be transferred to, stored in, and processed by servers located outside your jurisdiction. We apply approved safety guidelines and compliance standard contractual clauses (SCCs) to ensure your data remains protected in accordance with applicable global regulations.

9. Your Choices & Privacy Rights

Regardless of your geographic location, you retain control over your data. You may easily exercise the following choices:

To initiate any of these requests, please contact our support team at support@sldbike.com.

10. GDPR Compliance (EEA Users)

For individuals residing inside the European Economic Area (EEA), we process personal data under the General Data Protection Regulation (GDPR) based on the legal foundations detailed in Section 2.

Automated Decision Making

We do not make decisions producing legal or similarly significant effects solely through automated processing (such as automated customer profiling that restricts customer commercial rights or access on our platform).

You have the right to lodge a complaint with your local European data protection supervisory authority if you believe our data processing practices violate GDPR rules.

11. California Privacy Rights (CCPA/CPRA)

Under California consumer privacy frameworks, residents have the right to request disclosure of collected personal information categories, request deletion, and opt-out of “sharing” practices.

Do Not Track Signals

Some web browsers offer a “Do Not Track” (DNT) feature. Because there is currently no universal, legally defined industry standard for DNT signal recognition, our website may not respond to automated browser DNT signals, except where automated opt-out preference signals (such as Global Privacy Control) are legally mandated.

12. Email Communications

When you subscribe to our newsletters or opt-in at checkout, we may occasionally send promotional updates, product releases, and exclusive offers. You can opt out of these newsletters at any time by clicking the “Unsubscribe” hyperlink located at the bottom of our emails.

13. SMS Marketing Compliance

By providing your phone number and checking our SMS opt-in prompt, you agree to receive automated marketing and cart-recovery text messages from us. Message frequency varies. Standard carrier message and data rates may apply. Consent is not a mandatory condition for purchasing any vehicle. You can opt out at any time by replying “STOP” to any text message. For additional details, please review our Terms of Service.

14. Data Retention Limits

We retain your personal details only as long as necessary to fulfill transaction requirements, address product warranty cycles, resolve technical disputes, and comply with tax, customs, and audit laws.

15. Children’s Privacy Protection

Our website is designed for adult consumers. We do not knowingly collect personal details from children under 16 years of age. If you believe a minor has supplied us with personal info, please contact us immediately, and we will delete it promptly from our active databases.

16. External Web Links

Our platform may contain links to external third-party sites (such as shipping portals or content creators). We have no control over the individual contents or privacy frameworks of external sites, and we recommend reading their dedicated policies prior to interacting.

Privacy & Data FAQ

Privacy Contact Information

If you have any questions about this Privacy Policy, wish to request the deletion of your account, or want to exercise your legal data rights, please contact us:

Brand Name: SLDBK BIKE

Data Controller: Shenzhen ShengLilu E-Commerce Co., Ltd.

Customer Support Email: support@sldbike.com

Registered Business Address: Unit 1111, Building 1, Hongfa Wanyueshan Mansion, No. 638 Guangming Avenue, Guangming Community, Guangming Subdistrict, Guangming District, Shenzhen, Guangdong 518107, China

Customer Support Hours: Monday – Friday, 9:00 AM – 6:00 PM (GMT+8)

Customer Support Response Time: We aim to respond within one business day.